Comme Des Garcons for Dummies

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential vogue properties on the globe. Its global success wasn't crafted as a result of common advertising or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the world expansion.

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CDG acquired Global attention by presenting apparel that turned down conventional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and customers early during the 1980s.

This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").

The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the earth. Fusing tailor-made menswear with feminine factors like corsets and flower printed costume fabrics, Persona was One more collection that combined the feminine While using the masculine.

CDG designed a powerful distribution system by inserting its items in leading luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though preserving its artistic integrity.

In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US having a meal curated through the artist and chef, Laila Gohar.

Each individual retailer was built as an artistic Place, enhancing CDG Hoodie's track Comme Des Garcons record for innovation and presenting consumers an immersive retail expertise.

Using the increase of shopping online, CDG expanded its achieve by featuring collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities aided distribute the manufacturer’s identity, producing items like the Perform Heart tees and Converse sneakers viral all over the world.

The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the globe, assisting CDG achieve world-wide mainstream visibility when remaining legitimate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, typically far more like artwork installations than manner reveals gained worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The organization also produces a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]